<?xml version="1.0" encoding="UTF-8"?><page><title>VW Polo</title><content><h3>VW Polo</h3>
<h4>2004</h4>
<p>How can you talk about the brand being really affordable without endangering the brand&#8217;s overall quality and value perception? Our answer was this campaign.</p>
<p><a href="http://ddb.hu/wp-content/uploads/2009/09/VWPolo_Shell_img.jpg" width="953" height="450"><img class="alignnone size-full wp-image-348" title="VW Polo Shell" src="http://ddb.hu/wp-content/uploads/2009/09/VWPolo_Shell_thmb.jpg" alt="VW Polo Shell" width="407" height="192" /></a></p>
<h6>Golden Hammer: Silver</h6>
<h6>Golden Drum: Bronze</h6>
<h6>RMB Hungary: 1st prize</h6>
<h6>Golden Blade: Gold</h6>
</content></page>