<?xml version="1.0" encoding="UTF-8"?><page><title>Butterfly</title><content><h3>Butterfly &#8211; Brand relaunch</h3>
<h4>2007</h4>
<p>This campaign was aimed to re-establish the &#8220;Make the most of now&#8221;-philosophy in Hungary. The &#8220;Butterfly theory&#8221; is used to make an analogy with the desire to act on impulse and to make the most of now.</p>
<p><a href="http://ddb.hu/wp-content/uploads/2009/09/Butterfly.flv"><img class="alignnone size-full wp-image-518" title="Butterfly" src="http://ddb.hu/wp-content/uploads/2009/09/Butterfly.jpg" alt="Butterfly" width="260" height="195" /></a></p>
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