The Unrelated Four
The Unrelated Four
2007
McDonald’s regularly introduces temporary products, and we develop a common theme for them. This time they had absolutely nothing in common – this gave us the inspiration to be absolutely honest and say “we have a couple of great tasting new products, but we don’t want to pretend that there is anything more in this range.” So we played it honestly and with a twinkle in the eye and invented “The Unrelated Four”.
